Blog - Carter and Quill

You Don’t Have to Be Everywhere (And Other Lies Social Media Gurus Tell You)

If you’ve spent even five minutes scrolling through LinkedIn or listening to a social media expert on TikTok, you’ve probably heard this:“You need to be everywhere. Instagram, LinkedIn, TikTok, YouTube, Twitter, Pinterest—post everywhere, every day, or you’re leaving...

Your Content Strategy Isn’t Failing—It’s Just Disjointed

Let’s get one thing straight: if your content isn’t performing, it’s not because of the algorithm, your audience, or some mysterious cosmic force conspiring against you. It’s because your strategy is disjointed. Disjointed doesn’t mean you’re not working hard. It...

Your Brand Voice Is Boring: Here’s How to Fix It Before It Kills Your Business

Most brand voices are forgettable. Not because businesses don’t care, but because they’re too scared to stand out. They cling to words like “innovative,” “cutting-edge,” and “scalable solutions,” hoping to sound professional. Instead, they sound like every other...

AI in Marketing Series: The Downside of AI in Copywriting

Jul 11, 2024 | AI, AI Tool, Marketing

As artificial intelligence (AI) continues to evolve and...

AI in Marketing Series: The New Role of AI in Copywriting

Oct 24, 2023 | AI, AI Tool, Marketing

Artificial Intelligence (AI) has become an integral part...

Why Your Brand Voice Sounds Like a Robot (And How to Fix It)

Oct 31, 2024 | Copywriting

If your brand voice had a personality, would anyone want to grab a coffee with it? Or would it be that awkward guy at the party who only talks about himself, drops buzzwords like "synergy" and "value-add," and then wonders why nobody wants to hang out? Here’s the hard...

The Art of the Client Breakup: How to Part Ways Without Burning Bridges (Or Crying in Your Car)

Oct 24, 2024 | Content Marketing

We’ve all been there. The client who seemed like a dream at first—aligned goals, great communication, shared memes in Slack—has somehow turned into your professional nightmare. Maybe the scope creep feels more like scope Mount Everest. Maybe their feedback makes you...

Crafting a Winning Content Marketing Plan for Coffee Shops

Oct 10, 2024 | Content Marketing

Learn how to create a successful content marketing strategy tailored specifically for coffee shops. Understanding Your Target Audience To craft a winning content marketing plan for your coffee shop, it's crucial to first understand your target audience. Start by...