Blog - Carter and Quill

You Don’t Have to Be Everywhere (And Other Lies Social Media Gurus Tell You)

If you’ve spent even five minutes scrolling through LinkedIn or listening to a social media expert on TikTok, you’ve probably heard this:“You need to be everywhere. Instagram, LinkedIn, TikTok, YouTube, Twitter, Pinterest—post everywhere, every day, or you’re leaving...

Your Content Strategy Isn’t Failing—It’s Just Disjointed

Let’s get one thing straight: if your content isn’t performing, it’s not because of the algorithm, your audience, or some mysterious cosmic force conspiring against you. It’s because your strategy is disjointed. Disjointed doesn’t mean you’re not working hard. It...

Your Brand Voice Is Boring: Here’s How to Fix It Before It Kills Your Business

Most brand voices are forgettable. Not because businesses don’t care, but because they’re too scared to stand out. They cling to words like “innovative,” “cutting-edge,” and “scalable solutions,” hoping to sound professional. Instead, they sound like every other...

AI in Marketing Series: Customer Segmentation with AI

Oct 10, 2023 | AI, AI Tool, Marketing

Customer segmentation is a crucial process in marketing...

AI in Marketing Series: How can we use AI today?

Oct 5, 2023 | AI, Marketing

If you're a small or medium-sized business (SMB) looking...

The Future of Content Discovery: Exploring AI-Powered Content Curation and Personalization

Aug 8, 2024 | AI, Content Marketing

In a world overwhelmed with an abundance of online content, finding relevant information can be like searching for a needle in a haystack. But what if technology could help us discover the content we need, tailored specifically to our interests and preferences? Enter...

The Role of Trust in Effective Marketing Campaigns

Aug 1, 2024 | Content Marketing

Explore the significance of trust in marketing and how it impacts the success of campaigns. Establishing Credibility Through Authenticity Establishing credibility is crucial in building trust and loyalty through marketing messaging. Consumers want to feel confident...

Unleash the Power of AI: The Ultimate Guide to Content Marketing SuccessSave

Jul 18, 2024 | AI, Content Marketing

In the digital age, content marketing has become an indispensable tool for businesses looking to establish their online presence and connect with their target audience. As technology continues to evolve, artificial intelligence (AI) has emerged as a game-changer in...

AI in Marketing Series: The Downside of AI in Copywriting

Jul 11, 2024 | AI, AI Tool, Marketing

As artificial intelligence (AI) continues to evolve and make its way into various industries, copywriting is one field that has seen significant developments. AI-powered copywriting tools have the ability to generate content quickly and efficiently, but they also come...