Blog - Carter and Quill

You Don’t Have to Be Everywhere (And Other Lies Social Media Gurus Tell You)

If you’ve spent even five minutes scrolling through LinkedIn or listening to a social media expert on TikTok, you’ve probably heard this:“You need to be everywhere. Instagram, LinkedIn, TikTok, YouTube, Twitter, Pinterest—post everywhere, every day, or you’re leaving...

Your Content Strategy Isn’t Failing—It’s Just Disjointed

Let’s get one thing straight: if your content isn’t performing, it’s not because of the algorithm, your audience, or some mysterious cosmic force conspiring against you. It’s because your strategy is disjointed. Disjointed doesn’t mean you’re not working hard. It...

Your Brand Voice Is Boring: Here’s How to Fix It Before It Kills Your Business

Most brand voices are forgettable. Not because businesses don’t care, but because they’re too scared to stand out. They cling to words like “innovative,” “cutting-edge,” and “scalable solutions,” hoping to sound professional. Instead, they sound like every other...

AI in Marketing Series: Ethical Concerns in AI-Generated Copywriting

Oct 3, 2023 | AI, AI Tool, Marketing

Artificial Intelligence (AI) has become increasingly...

AI in Marketing Series: The New Role of AI in Copywriting

Oct 24, 2023 | AI, AI Tool, Marketing

Artificial Intelligence (AI) has become an integral part of our lives, and its influence is expanding rapidly in various fields, including copywriting. Copywriting is the art of creating persuasive and compelling content to communicate a message and drive desired...

AI in Marketing Series: Evaluating The Performance Of AI Tools

Oct 19, 2023 | AI, AI Tool, Marketing

In the ever-evolving field of AI, the performance of AI tools is of utmost importance. Evaluating the performance of AI tools allows us to understand their effectiveness, accuracy, and reliability in achieving specific tasks. In this tutorial, we will explore...

Crafting Content That Resonates: A Google-Centric Guide

Oct 19, 2023 | Content Marketing, Copywriting

Crafting engaging and meaningful content is more than just a game of keywords and search engine rankings. It's about creating value for your readers. Here's how to align your content strategy with what Google values most, ensuring your work not only ranks well but...