Blog - Carter and Quill

You Don’t Have to Be Everywhere (And Other Lies Social Media Gurus Tell You)

If you’ve spent even five minutes scrolling through LinkedIn or listening to a social media expert on TikTok, you’ve probably heard this:“You need to be everywhere. Instagram, LinkedIn, TikTok, YouTube, Twitter, Pinterest—post everywhere, every day, or you’re leaving...

Your Content Strategy Isn’t Failing—It’s Just Disjointed

Let’s get one thing straight: if your content isn’t performing, it’s not because of the algorithm, your audience, or some mysterious cosmic force conspiring against you. It’s because your strategy is disjointed. Disjointed doesn’t mean you’re not working hard. It...

Your Brand Voice Is Boring: Here’s How to Fix It Before It Kills Your Business

Most brand voices are forgettable. Not because businesses don’t care, but because they’re too scared to stand out. They cling to words like “innovative,” “cutting-edge,” and “scalable solutions,” hoping to sound professional. Instead, they sound like every other...

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AI in Marketing Series: AI Tool Overview + How to Use

Oct 17, 2023 | AI, AI Tool, Marketing

Big tech isn't the only one riding the AI wave. Small and Medium-sized Businesses (SMBs) are diving in headfirst, utilizing AI's prowess to boost efficiency, craft personalized customer journeys, and make business operations smoother than ever. Ready to dive in? Let's...

AI in Marketing Series: AI Tool Overview + How to Use #3

Oct 17, 2023 | AI, AI Tool, Marketing

Big tech isn't the only one riding the AI wave. Small and Medium-sized Businesses (SMBs) are diving in headfirst, utilizing AI's prowess to boost efficiency, craft personalized customer journeys, and make business operations smoother than ever. Ready to dive in? Let's...

AI in Marketing Series: How to choose the right AI tools for your business.

Oct 12, 2023 | AI, Marketing

The digital age has ushered in a revolutionary way of marketing, and at its core? Artificial Intelligence (AI). AI is no longer just for tech giants; it's a game-changer for businesses big and small. With an array of AI tools out there, the challenge is selecting the...

AI in Marketing Series: Customer Segmentation with AI

Oct 10, 2023 | AI, AI Tool, Marketing

Customer segmentation is a crucial process in marketing that allows businesses to group their customers into distinct segments based on similarities such as demographics, behavior, preferences, and needs. By understanding these segments, businesses can tailor their...