You Don’t Have to Be Everywhere (And Other Lies Social Media Gurus Tell You)

by Brittany Aburizeck | Dec 5, 2024 | Uncategorized

If you’ve spent even five minutes scrolling through LinkedIn or listening to a social media expert on TikTok, you’ve probably heard this:“You need to be everywhere. Instagram, LinkedIn, TikTok, YouTube, Twitter, Pinterest—post everywhere, every day, or you’re leaving...

Your Content Strategy Isn’t Failing—It’s Just Disjointed

by Brittany Aburizeck | Nov 28, 2024 | Content Marketing, Uncategorized

Let’s get one thing straight: if your content isn’t performing, it’s not because of the algorithm, your audience, or some mysterious cosmic force conspiring against you. It’s because your strategy is disjointed. Disjointed doesn’t mean you’re not working hard. It...

Your Brand Voice Is Boring: Here’s How to Fix It Before It Kills Your Business

by Brittany Aburizeck | Nov 21, 2024 | Copywriting

Most brand voices are forgettable. Not because businesses don’t care, but because they’re too scared to stand out. They cling to words like “innovative,” “cutting-edge,” and “scalable solutions,” hoping to sound professional. Instead, they sound like every other...

Why AI Can’t Write Your Story (But It Can Help You Tell It)

by Brittany Aburizeck | Nov 14, 2024 | Copywriting

AI isn’t the enemy. In fact, when used well, it’s a powerful tool. Here’s how it can help you tell your story more effectively: Where AI Can Shine Brainstorming Ideas: Need a list of blog topics or headline options? AI can throw out ideas in seconds. Drafting...

How to Write a Holiday Campaign That Doesn’t Make People Roll Their Eyes

by Brittany Aburizeck | Nov 7, 2024 | Marketing, Social Strategy

Let’s be real: holiday campaigns are a minefield of clichés. Between “Tis the season to save” and “Deck the halls with our deals,” it’s no wonder most of us roll our eyes the moment a festive ad pops up. But here’s the thing—holiday campaigns don’t have to be stale....