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AI in Marketing Series: How can we use AI today?

by Brittany Aburizeck | Oct 5, 2023 | AI, Marketing

If you’re a small or medium-sized business (SMB) looking to jazz up your marketing game, you’re in for a treat! 🌟 The buzzword on everyone’s lips? Artificial Intelligence (AI) in marketing. Let’s unravel what it means for your business and how...

AI in Marketing Series: Ethical Concerns in AI-Generated Copywriting

by Brittany Aburizeck | Oct 3, 2023 | AI, AI Tool, Marketing

Artificial Intelligence (AI) has become increasingly prevalent in various industries, including copywriting. While AI-generated copywriting offers numerous benefits, such as increased productivity and efficiency, it also raises significant ethical concerns. In this...

The Art of the Call-to-Action: Crafting CTAs that Truly Convert

by Brittany Aburizeck | Sep 28, 2023 | Call to Action, Copywriting

In the modern, competitive landscape of digital marketing, even the smallest details can be the difference between success and failure. One such detail is the call-to-action (CTA) – a seemingly simple, yet surprisingly powerful tool that can drastically increase...
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