by Brittany Aburizeck | Nov 21, 2024 | Copywriting
Most brand voices are forgettable. Not because businesses don’t care, but because they’re too scared to stand out. They cling to words like “innovative,” “cutting-edge,” and “scalable solutions,” hoping to sound professional. Instead, they sound like every other...
by Brittany Aburizeck | Nov 14, 2024 | Copywriting
AI isn’t the enemy. In fact, when used well, it’s a powerful tool. Here’s how it can help you tell your story more effectively: Where AI Can Shine Brainstorming Ideas: Need a list of blog topics or headline options? AI can throw out ideas in seconds. Drafting...
by Brittany Aburizeck | Oct 31, 2024 | Copywriting
If your brand voice had a personality, would anyone want to grab a coffee with it? Or would it be that awkward guy at the party who only talks about himself, drops buzzwords like “synergy” and “value-add,” and then wonders why nobody wants to...
by Brittany Aburizeck | Oct 19, 2023 | Content Marketing, Copywriting
Crafting engaging and meaningful content is more than just a game of keywords and search engine rankings. It’s about creating value for your readers. Here’s how to align your content strategy with what Google values most, ensuring your work not only ranks...
by Brittany Aburizeck | Sep 28, 2023 | Call to Action, Copywriting
In the modern, competitive landscape of digital marketing, even the smallest details can be the difference between success and failure. One such detail is the call-to-action (CTA) – a seemingly simple, yet surprisingly powerful tool that can drastically increase...
